I've got a confession to make.

I used to be a CrossFit junkie. 

Yep, I was all about the WODs, the AMRAPs, and the box jumps.

Even burpees, eek.

I was convinced that the more I sweated, the better I was doing for my body.

Yet somehow cause and effect wasn't working.

I did CrossFit for 8+ years, 3-4 days a week, and the only thing that improved was my "conditioning."

(Here's a secret: you can improve your conditioning in about 2 weeks).

But then something happened that made me rethink everything.

I stumbled upon the world of heavy lifting.

And it was like stepping into a whole new universe.

I was always chasing that adrenaline rush, that high-intensity burn.

What I didn't realize was that I was missing out on something crucial: progressive overload.

It's a simple concept, and you might have heard it many times before.

But most people don't incorporate this fundamental principle of getting stronger and building muscle.

It's actually pretty simple. 

Progressive overload means gradually increasing the amount of stress you put on your body during exercise.

In simpler terms, lifting heavier over time.

Which we'll now call "training" because exercise done in a structured way to make progress is actually training.

Which means you're actually an athlete.

Yes, you, anyone, can be an athlete...at any age.

And guess what? It's the key to building muscle.

I switched gears and started focusing on fewer reps, longer rest periods, and of course, heavier weights.

I started training harder, eating more, and recovering.

I could get more sleep with fewer days in the gym.

I started enjoying new personal records every session, not with my pull-up AMRAP but with my squat and deadlift.

And the results? 

Mind-blowing.

More than I could have imagined.

I started to see muscle definition I'd never seen before. 

My strength skyrocketed. 

Therefore, my muscles started to grow. My shirts felt tighter (in a good way). I found I could eat more without gaining much weight at all.

I even developed a newfound love for the process of lifting.

With the mental toughness to go with it, and the confidence to do anything.

And the best part? I was doing LESS in terms of cardio and high-intensity "exercise" but getting MORE in terms of results.

It was a revelation for me.

I realized that more sweat doesn't necessarily mean more muscle. 

And that by understanding the principles of strength training, I could work smarter, not harder.

This works for anyone, as I've seen with my client athletes, from those who never trained before, to those who needed some motivation in the right direction.

So why am I telling you all this?

Because if you're stuck in the high-intensity, sweat-it-out mindset, you might be holding yourself back from the gains you're looking for.

And you can start seeing changes in as little as a few weeks.

So, are you ready to give heavy lifting a shot? 

Are you ready to focus on what really matters for muscle growth?

Let's make it happen.